Monday, October 25, 2021

The Glen Grant® Hosts Exclusive Launch Event in Partnership with Rolls Royce to Celebrate Dennis Malcom Anniversary Edition Aged 60 Years

LONDON, This Thursday night, The Glen Grant, Speyside’s award-winning Scottish single malt, will host an exclusive event at Rolls Royce’s new Mayfair showroom to celebrate the release of a refined, limited-edition 60-year-old single malt Scotch whiskey.

The launch celebrates and pays homage to the six-decade long and legendary career of Dennis Malcolm of Glen Grant himself , known as one of Scotland’s oldest distillers. Attendees such as designer Joshua Kane , Bob Kunze-Concewitz, CEO of Campari, and NetJets editor Farhad Heydari, had the opportunity to enjoy the rare liquid in a toast led by master distiller Malcolm himself, following a speech by Bob Kunze -Concewitz, CEO of Campari Group.

For nearly 22,000 days and nights, this carefully distilled amber malt whiskey matured naturally in a hand-selected Oloroso barrel, stocked on October 24, 1960, the distillery’s oldest bottling to date in the brand’s 181 year history. . An extremely rare and precious liquid, the issue of 60 the birthday of Dennis Malcolm is a luxurious and aromatic drink, which shows an elegance that can only be achieved with time and dedication. The result is, quite simply, a sublime masterpiece. With only 360 decanters available, this complex alchemy between distillate and time is a rare specimen and a truly once-in-a-lifetime experience.

Before enjoying a taste of the rare and refined 60-year-old beverage, guests enjoyed The Glen Grant cocktails and savored canapés while sipping pure and iced drinks from the award-winning The Glen Grant series, world-renowned, including aged 15 and spirits. 18 years.

The first of the decanters (Bottle #88) was purchased at auction during a special dinner at the Shanghai St. Regis Hotel, China , last week. The winning offer came from Ms. Luo Xiaorong, a Chengdu whiskey collector , who offered 380,000 RMB for the bottle, making it the highest value sale in The Glen Grant’s history.

“With the launch of The Glen Grant® Dennis Malcolm 60th Anniversary Edition we celebrate and honor the career of a true Scottish gentleman and internationally recognized Scotch whiskey craftsman, an all-time champion of the whiskey industry,” commented event co-organizer Bob Kunze-Concewitz, CEO of Campari Group. “With mastery at the core of The Glen Grant, it was perfectly fitting that we partnered with a brand that embodies British quality and luxury and then turned to Rolls Royce and their Mayfair showroom . This is an incredibly exciting time for The Glen Grant as we enter the luxury market, and we couldn’t think of a better place to showcase this extremely special expression of our portfolio.”

Each with a custom number, all 360 decanters are made from hand-blown crystal glass, designed by the world-renowned Glencairn Studio and are based on the design of the distillery’s unique tall stills. Protected by an elegant presentation case crafted from sustainable walnut, the creation of the decanter itself took over 15 hours of expert craftsmanship, with intricate details that symbolize the unique scents of The Glen Grant. Each presentation kit has the master distiller’s signature engraved on the inside and includes a Certificate of Authenticity, personally signed by Dennis Malcolm .

“It’s been a joy to spend my life working in a single industry and with a craft I’m passionate about. Like our UK launch partner, Rolls Royce, The Glen Grant has always represented a consistent dedication to skill and quality, and this results in the high standard of what we produce. This quality cannot be maintained without the right people looking after the brand and ensuring that care and attention is put into every bottle. Tonight was a night to celebrate all the people who made the The Glen Grant the brand it is today.”

The issue of Glen Grant 60 the birthday of Dennis Malcolm , aged 60 years, it costs 25,000 euros , and from October 2021, will be available in selected stores in global markets. The New Expression Launch and Outreach event marks an exciting new chapter for The Glen Grant, showcasing the master distiller’s incredible six-decade career on the world stage



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